About Us

Hello! We’re Fred and Penny, and our house didn’t get featured in Grand Designs.

It wasn’t because we weren’t brave enough to put ourselves forward (actually, Fred had to do some pretty good encouraging coaching here to put us forward…).

And it wasn’t because it wasn’t good enough – the producers loved the project and loved the design.

It was because we weren’t going to create enough problems.

That’s right.

Four days before filming was scheduled to start, we had a phone call telling us we weren’t going to be on the programme after all.

  • we got on too well
  • we had the project too much under control
  • there wouldn’t be enough crisis moments to make good television.

And, actually, it did all go pretty much according to plan.

Penny running a website workshop

That’s because Penny‘s strength as the architect was designing buildings that could actually get built.

And Fred‘s strength as the project manager was to get everyone to do their jobs as well as possible.

Fred helping Susie with her website

Why are we sharing this with you, when we make websites?

Because we know how to get things done.

We’ve applied all our knowledge and all our skills that we have learnt from architecture and project management to make websites that work.

If you want a website that just works, with no drama and no crises, our websites will be just right for you.

And we will be here for you, every step of the way, whenever you want a helping hand.

Working with Fred and Penny has been an absolute joy. They have been a huge encouragement through the process of setting up my website. They are so supportive and knowledgeable and I’m grateful for all of their help. 

Beki, Believe In Me Affirmations

We won’t make your website’s journey into a drama, but, when you hit “Publish”, we promise we’ll cheer.

Meet Penny, Flat White’s web designer

Penny Badowska, designer and coder at Flat White Design

Hi! I’m Penny, the one who builds our websites.

I originally trained as an architect, and I now use the design skills, approaches to structure and style that I learned then, applying them to our websites.

After a roundabout route of studying Art History and working as a book editor, I now design websites that not only look beautiful, but work beautifully too. 

Alongside the packages I design for small businesses through Flat White Websites, I also design and build complex custom websites from scratch at Green Ginger Design.

And I see numbers in colours, which may explain the beauty I find in coding.

Meet Fred, Flat White’s website coach

Hello, I’m Fred, and I’m definitely a do-er.

I think that shows in the fact that I’ve been a rowing coach for many years, as well as a project manager.

I’m the one who’ll set your website up to your specifications and coach you while you get it up and running (and beyond). 

I run our workshops and our webinars, helping you learn to upload your content with confidence.

Any questions? I’m happy to answer! Penny has the lead on coding languages, but you can try asking me questions in French (I’m fluent).

Fred responded instantly to every request and if something couldn’t be sorted straight away, he would keep me updated throughout. It’s amazing to have such great support.

Charlotte, Social For Business