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2022 – Flat White Website Monthly Payments £26

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Posted on 3 February 2022 by

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🔺LESS IS MORE🔺 applies to (almost) every pa

🔺LESS IS MORE🔺

applies to (almost) every part of your website:

🔺Written copy: cut, then cut a bit more. Use contractions (“I’ve”, not “I have”), and delete any padding words.*

🔺Testimonials: keep them short and snappy - 2 sentences maximum.

🔺Images: yes, use photos, but keep it to 2 or 3 per page, and make sure they’re compressed so they don’t slow your website down.

🔺Forms: use as few fields as possible - 3 is usually plenty (e.g. Contact: name, email, query).

Are you guilty of More is More….😳?

(* I managed to delete quite a few padding words (like “that”) going through our website last week…)

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QUICK! GET THOSE Flat White COWBOY BOOTS NOW!!! 🤠

Only kidding 🤣.

We’re not pivoting from websites.

But we are going to be metaphorically wearing cowboy boots for a bit chunk of May, while we travel coast to coast across the USA 🇺🇸 on the first proper holiday we’ve had in a good long while. (Crete doesn’t count - we work there, honestly…🤓)

Which means Fred won’t be available for any Quick Chats.

So BOOK ANY CHATS you want BEFORE 29th April - link in bio 👆.

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IT MATTERS WHAT WORDS YOU USE IN LINKS 🔗 WHY?

IT MATTERS WHAT WORDS YOU USE IN LINKS 🔗

WHY?

🔺Descriptive links let users understand what a link’s purpose is before they click it.

🔺Without a descriptive link, anybody using a screen reader and skimming a page with the [tab] key will just hear “Click here”, with no relevant information.

🔺Same for search engines - if Google’s crawling your page, and just finds “Find out more”, it’s harder to know if this link is connected to a relevant page.

🔺Better links = better user experience = better website = better rankings.

Simple 🙂.

WHAT ABOUT USING HYPERLINKS?

🔺🔺Noooooo!!!! 🔺🔺

🔺Not just because they look sooooooo ugly. They are impossible to read aloud in any meaningful way.

🔺Honestly there’s no point putting them here in an insta caption either - still see it….. 🙄.

SAVE to make sure you can check your website links are 👌.

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