Why Personal Branding Photography is a Must for Business Owners

Personal branding photography blog by Kate Hollingsworth

Guest blog by Kate Hollingsworth photography in Sutton Coldfield

First impressions last  

Visuals play a crucial role in how you portray your personal brand to your customers and clients, and how potential clients see you.

Customers shop with their eyes and will often make decisions based on their first impression of someone.

Personal branding photography by Kate Hollingsworth for Basalt and Dune

Personal branding involves influencing the way potential customers see you and view your products or services, which is why personal branding photography can have such a massive impact.

Benefits from taking professional personal branding photos

Professional photos are an asset and will serve you for years to come. A bank of on brand, professional, memorable and bespoke images will not only save you time, it will attract more of the right clients and make you more money into your business.

Here are nine ways that you would benefit from taking professional personal branding photos.

1 Send them with your press releases

Kitchen - Personal branding photography by Kate Hollingsworth, personal branding photography

If you usually send out press releases or are planning to in the coming year, professional photos will help your submission stand out.

2 Use them throughout your website

Businesses that feature professional photos of real people inspire more trust than those that use stock photos.

  • Real life bespoke photographs, that are personal to you and your brand, also help tell your business story more authentically.
  • Video clips and promotional show reels that your photographer has provided you with will provide real stand out on your site.
Enlighten detail of table by Kate Hollingsworth - personal branding photography

3 Your social media campaigns

For every post or social media communication, you can choose the right image, that will heighten the engagement that post gets. You can also use the graphics, video clips and promotional show reels that your photographer has provided to increase levels of engagement.

Enlighten group by Kate Hollingworth - personal branding photography

4 Place them in your email campaigns

Take your email blasts to the next level by including your brand photographs in them.

Basalt and Dune wrapping goods by Kate Hollingsworth - personal branding photography

5 Include them on your landing pages

If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results.

Basalt and Dune shopfront by Kate Hollingsworth - personal branding photography

(Our Ristretto is a dedicated Landing Page website, which works brilliantly with a personal branding photo.)

6 Create a killer bio for events

Speaking at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio.

7 Make your email signature memorable

Not everybody remembers a name but almost everyone can recall a face. Adding a photograph to your email signature can make it more memorable.

Rock Rose by Kate Hollingsworth - personal branding photography

8 Add them to your printed marketing materials

If you print your marketing materials on a regular basis, a photograph can be used to make your brochures and business cards stand out.

Rock Rose personal branding photography by Kate Hollingsworth

9 Keep control of your brand and save time

This is your personal brand and you should have the final say in whom takes your photos.

  • When you’re approached by a publisher, you want to have a professional photograph that you approve on hand.
  • When you rely on publications to take your photos, you need to rely on their photographers, many of which are students.
  • You save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal.
Detail of soup by Kate Hollingsworth - personal branding photography

Remember to refresh your photos often so that your personal brand is also reflected accurately.

We love to share our knowledge to help you get more from your website, and are delighted to share Kate’s expert advice here. Check out Kate’s website for more inspiration on personal branding photography.

For more tips on website branding, read our guest blog by Vardeep Edwards.

Why not check out our website packages to see which brew will match your brand?