Category: Quotes

Why is launching your website so scary?

Nasturtiums and keyboard for launching your website blog

It may not seem as though launching your website requires an act of bravery but, for many of us, it does.

We think that when we press the button and the website goes live, the whole world will be able to see our tiny imperfections.

Trust me – they won’t.

We also have this bizarre belief that the minute it’s live, we will be inundated with demands – the whole world has been waiting for our launch in the same way as people wait for the latest iPhone.

Don’t worry. Unless you have spent a fortune on hyping it all up on every social medium and TV outlet, you will be able to cope with the demand.

For most of our prospective clients, a website is a cross between the online equivalents of Yellow Pages and Who’s Who.

Website visitors want to know three main things:

  • what you are offering,
  • who you are, and
  • how to get in touch.

If you have some testimonials on display – even better. If your colour scheme and fonts all stack-up and you have some nice pictures, they will feel comfortable and like your style even more.

One of our all-time, favourite poems is:

“Come to the edge. We might fall.

Come to the edge. It’s too high!

COME TO THE EDGE!

And they came – And he pushed – And they flew”

Christopher Logue (often misattributed to Guillaume Apollinaire)

If your website has enough on it to be “good enough” (not perfect) then, be brave – and fly.

We set up Flat White Websites because we know how scary it is to launch your first website. We’ve been there! So all our websites comes with a Home Page, an About Page and a Contact Page. You can then choose the best colour and font blend for you.

Check out what we offer here. And you can read more about how our websites work here.

What’s holding you back from launching your website?

When is the best time to make your website live?

However much we have planned and however much we like the idea of getting our website live, we all put off the moment of truth with different styles of excuses.

We kid ourselves with questions and answers like:

“Have I uploaded the best possible pictures? A better one might come up next week (or next month) – phew, I can delay again.”

“Is my copy as punchy, detailed, witty, professional as it should be?  If I leave it for a couple of weeks, I might come up with another idea – phew, I can delay again.”

My question to you is, will it ever be perfect or is it good enough now to do the job?

Let’s start by looking at what your website is for.

  • If it is to promote your business, have you defined what your business is?
  • Have you explained why your business will work for your prospective clients?
  • Have you told them how you/your business will help them?

If the answer to all three questions is yes, and you have a some great pictures to make the whole thing more appealing, then it’s time to launch your website.

Bright Website example for website live blog

The following quotations both explain why beautifully:

1. A good plan, ……. executed now, is better than a perfect plan next week. ~~ General George S. Patton, Jr.

2. Le mieux est l’ennemi du bien ~~ Voltaire – (Perfect is the enemy of good).

If you want people to know what you are up to, a website that is “good enough” will do exactly that. One that is still not live and is still seeking the perfection that never, ever arrives, will not.

Be brave – go for it.


Our websites are specifically designed to make it as simple as possible to get your website live. All the basic pages are set up, with the layout ready for you to add your content. Check out an example here. Want some extra hand-holding to get your website ready to go live? Sign up to our Bite Size Website Wisdom, where we send you monthly tips to get you on your journey.